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🧪 A/B Testing Your Messages for Better Results.

July 3, 2025

written by Maingi

A/B Testing.

When it comes to SMS marketing and chat automation, one-size-fits-all messaging no longer works. Customers expect content that resonates—and the only way to deliver that consistently is by testing what works best. That’s where A/B testing for SMS and WhatsApp campaigns becomes essential.

With platforms like SMSLeopard and ChatSasa, you can easily experiment with different message variations and use data to fine-tune your communication strategy. The result? Higher engagement, better conversion rates, and more satisfied customers.

🔍 What Is A/B Testing in Messaging?

A/B testing (or split testing) is the process of sending two or more variations of a message to different audience segments to compare performance. You can test:

  • Message content

  • Call-to-action (CTA)

  • Personalization fields

  • Timing of delivery

  • Sender ID (branded vs numeric)

The goal is simple: optimize your SMS and WhatsApp campaigns by discovering what drives the highest engagement.

🛠️ How to Run A/B Tests Using SMSLeopard and ChatSasa

1. Choose Your Goal

What metric are you optimizing?

  • SMS open rates

  • Link click-throughs

  • Response rate in chat

  • Conversion or purchase

2. Create Your Message Variants

Use the SMSLeopard dashboard to create versions A and B of your message.

  • Example A: “Hey [Name], enjoy 10% off today only!”

  • Example B: “Get 10% off your next order—valid for 24 hours!”

3. Split Your Audience

Segment your contact list evenly.

  • Send Version A to Segment 1

  • Send Version B to Segment 2

Use ChatSasa to do the same for WhatsApp broadcasts.

4. Monitor Key Metrics

Track performance using built-in analytics:

  • Delivery and open rates (SMSLeopard)

  • Chat engagement and reply time (ChatSasa)

  • Link clicks and follow-throughs

5. Analyze & Apply Results

Once the data comes in:

  • Identify the winning message

  • Use it for future campaigns

  • Repeat with new variables for continuous improvement

📈 Why A/B Testing Improves SMS and WhatsApp Engagement

Implementing A/B testing helps you:

  • Maximize ROI on SMS marketing campaigns

  • Improve WhatsApp response rates

  • Understand audience preferences

  • Reduce unsubscribe rates

By learning which tone, CTA, or message format resonates, you deliver a better customer experience.

💼 Real-World Use Case

Example: An ecommerce brand tested two SMS variants:

  • A: “Flash Sale: 20% off shoes today only!”

  • B: “Shoes 20% off—shop before midnight!”

Results showed version B had 35% higher click-through rates. They adopted the style across all future campaigns.

🔑 Best Practices for Message Testing

  • Test only one variable at a time (e.g. CTA or wording)

  • Use a large enough sample size

  • Run tests for a sufficient duration (at least 24–48 hours)

  • Document your results and iterate

🚀 Optimize Every Message with Data

A/B testing turns your marketing guesswork into measurable outcomes. With SMSLeopard’s bulk SMS tools and ChatSasa’s WhatsApp automation, you can refine every message to match customer expectations.

👉 Start improving your customer engagement today with smart message testing. Visit www.smsleopard.com to explore our powerful communication platform.

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