SMS Leopard
Back to Blogs

A/B Testing Your Messages for Better Results.

July 3, 2025

written by Maingi

A/B Testing.

When it comes to SMS marketing and chat automation, one-size-fits-all messaging no longer works. Customers expect content that resonates—and the only way to deliver that consistently is by testing what works best. That’s where A/B testing for SMS and WhatsApp campaigns becomes essential.

With platforms like SMSLeopard and ChatSasa, you can easily experiment with different message variations and use data to fine-tune your communication strategy. The result? Higher engagement, better conversion rates, and more satisfied customers.

What Is A/B Testing in Messaging?

A/B testing (or split testing) is the process of sending two or more variations of a message to different audience segments to compare performance. You can test:

  • Message content

  • Call-to-action (CTA)

  • Personalization fields

  • Timing of delivery

  • Sender ID (branded vs numeric)

The goal is simple: optimize your SMS and WhatsApp campaigns by discovering what drives the highest engagement.

How to Run A/B Tests Using SMSLeopard and ChatSasa

1. Choose Your Goal

What metric are you optimizing?

  • SMS open rates

  • Link click-throughs

  • Response rate in chat

  • Conversion or purchase

2. Create Your Message Variants

Use the SMSLeopard dashboard to create versions A and B of your message.

  • Example A: “Hey [Name], enjoy 10% off today only!”

  • Example B: “Get 10% off your next order—valid for 24 hours!”

3. Split Your Audience

Segment your contact list evenly.

  • Send Version A to Segment 1

  • Send Version B to Segment 2

Use ChatSasa to do the same for WhatsApp broadcasts.

4. Monitor Key Metrics

Track performance using built-in analytics:

  • Delivery and open rates (SMSLeopard)

  • Chat engagement and reply time (ChatSasa)

  • Link clicks and follow-throughs

5. Analyze & Apply Results

Once the data comes in:

  • Identify the winning message

  • Use it for future campaigns

  • Repeat with new variables for continuous improvement

Why A/B Testing Improves SMS and WhatsApp Engagement

Implementing A/B testing helps you:

  • Maximize ROI on SMS marketing campaigns

  • Improve WhatsApp response rates

  • Understand audience preferences

  • Reduce unsubscribe rates

By learning which tone, CTA, or message format resonates, you deliver a better customer experience.

Real-World Use Case

Example: An ecommerce brand tested two SMS variants:

  • A: “Flash Sale: 20% off shoes today only!”

  • B: “Shoes 20% off—shop before midnight!”

Results showed version B had 35% higher click-through rates. They adopted the style across all future campaigns.

Best Practices for Message Testing

  • Test only one variable at a time (e.g. CTA or wording)

  • Use a large enough sample size

  • Run tests for a sufficient duration (at least 24–48 hours)

  • Document your results and iterate

Optimize Every Message with Data

A/B testing turns your marketing guesswork into measurable outcomes. With SMSLeopard’s bulk SMS tools and ChatSasa’s WhatsApp automation, you can refine every message to match customer expectations.

Start improving your customer engagement today with smart message testing. Visit www.smsleopard.com to explore our powerful communication platform.

Related Posts