SMS Leopard
Back to Blogs

Bulk SMS in Kenya: 2025.

July 16, 2025

written by Maingi

Bulk SMS in Kenya.

Kenya stands at the forefront of Africa’s digital transformation. With more than 70 million mobile connections and a mobile penetration rate of over 135%, it’s clear that mobile communication is not just important — it’s essential. As one of the most connected and mobile-savvy populations on the continent, Kenyans rely heavily on SMS for everything from banking alerts to promotional offers. That’s where SMSLeopard comes in.


Why Bulk SMS Still Dominates in Kenya

Whether you're a startup, corporate brand, fintech, or government agency, bulk SMS offers the most direct, reliable, and cost-effective way to reach your target audience.

Consider this:

  • 📲 40+ million mobile money users

  • 🌐 27 million internet users

  • 👥 Young, mobile-first population

  • 🚀 Real-time delivery across all major operators

SMS has near-instant reach and open rates above 90%, making it one of the most effective tools in your marketing and communication arsenal.


Kenya’s Mobile Market at a Glance

Kenya's mobile landscape is dynamic and highly competitive, dominated by five key operators:

Operator

Market Share

Est. Subscribers

Brand Color

Safaricom

65.7%

~45.99 million

Safaricom Green

Airtel Kenya

29.6%

~20.7 million

Airtel Red

Telkom Kenya

2.3–4.9%

~1.6–3.4 million

Telkom Orange

Equitel

2.1–2.3%

~1.5 million

Finserve Green

Jamii (Faiba)

~0.9–1%

~0.6 million

Jamii Blue

Through SMSLeopard, your bulk messages reach customers on all these networks reliably and instantly.


Sender ID Registration in Kenya

If you're sending branded messages, an alphanumeric Sender ID is required by Kenyan mobile operators and the Communications Authority (CA).

What You’ll Need:

  • Max 11 alphanumeric characters (no symbols/spaces)

  • Name must match your registered business or trademark

  • Pre-registration per operator

  • Approval process managed by SMSLeopard + CA

Required Documents:

  • Certificate of incorporation

  • Proof of physical address

  • Authorization letter on company letterhead

  • Trademark certificate or proof of name ownership

Fees & Timelines:

  • KES 30,000–60,000 per network

  • Takes 5–10 business days to process

  • Valid for 12 months

SMSLeopard streamlines this entire process for you — from paperwork to final approval.


Shortcodes: Scale Your Engagement

Want to run a competition, collect leads, or send real-time alerts? Shortcodes are 3–5 digit numbers that allow you to engage with large audiences via SMS or USSD.

Popular Use Cases:

  • Customer support & self-service

  • Voter polls, surveys, competitions

  • Mobile banking & balance alerts

  • NGO campaigns & public notifications

Pricing Overview:

  • Setup: KES 150,000 – 500,000

  • Monthly Hosting: KES 30,000 – 75,000

  • Fees vary by network and service volume

SMSLeopard handles registration, integration, and compliance so your campaign goes live fast.


Bulk SMS Pricing in Kenya

Enjoy fair, volume-based pricing across all Kenyan operators:

Top-Up (KES)

Safaricom

Airtel

Telkom

Equitel

Jamii

0–100,000

0.80

0.75

0.70

0.65

0.60

100k–500k

0.70

0.65

0.60

0.55

0.50

500k+

0.60

0.55

0.50

0.45

0.40

Don’t Forget:

  • “STOP” opt-out is required in all marketing SMS

  • Long messages (>160 characters) are billed as multipart

  • NGO and enterprise discounts available


How to Top Up & Pay

Option 1 – Bank Transfer (EFT)

  • Bank: KCB Bank Kenya

  • Account Name: SMSLeopard Kenya Ltd

  • SWIFT Code: KCBLKENX

  • Min Top-Up: KES 5,000

  • Processing Time: 1–2 business days

Option 2 – Credit/Debit Card

  • Top up directly from your SMSLeopard dashboard

  • Min Top-Up: KES 2,000

  • Processing Time: Instant

Need Support?

📧 ke-payments@smsleopard.com 📞 +254 718876044


Why Choose SMSLeopard?

  • Direct connections with Safaricom, Airtel, Telkom, Equitel & Jamii

  • 100% regulatory compliance with CA and operator policies

  • Dedicated support team for Sender IDs, shortcodes & custom routing

  • Robust API for seamless platform integration


Final Thoughts

From Nairobi to Mombasa, Kisumu to Eldoret, bulk SMS remains the heartbeat of business communication in Kenya — and SMSLeopard is the engine that keeps it running smoothly.

Whether you're sending 500 or 5 million SMS, trust us to deliver your message fast, reliably, and at scale.


🎯 Schedule a Demo 📘 Explore More About Bulk SMS in Kenya