Bulk SMS in Kenya: 2025.
July 16, 2025
written by Maingi

Kenya stands at the forefront of Africa’s digital transformation. With more than 70 million mobile connections and a mobile penetration rate of over 135%, it’s clear that mobile communication is not just important — it’s essential. As one of the most connected and mobile-savvy populations on the continent, Kenyans rely heavily on SMS for everything from banking alerts to promotional offers. That’s where SMSLeopard comes in.
Why Bulk SMS Still Dominates in Kenya
Whether you're a startup, corporate brand, fintech, or government agency, bulk SMS offers the most direct, reliable, and cost-effective way to reach your target audience.
Consider this:
📲 40+ million mobile money users
🌐 27 million internet users
👥 Young, mobile-first population
🚀 Real-time delivery across all major operators
SMS has near-instant reach and open rates above 90%, making it one of the most effective tools in your marketing and communication arsenal.
Kenya’s Mobile Market at a Glance
Kenya's mobile landscape is dynamic and highly competitive, dominated by five key operators:
Operator | Market Share | Est. Subscribers | Brand Color |
Safaricom | 65.7% | ~45.99 million | Safaricom Green |
Airtel Kenya | 29.6% | ~20.7 million | Airtel Red |
Telkom Kenya | 2.3–4.9% | ~1.6–3.4 million | Telkom Orange |
Equitel | 2.1–2.3% | ~1.5 million | Finserve Green |
Jamii (Faiba) | ~0.9–1% | ~0.6 million | Jamii Blue |
Through SMSLeopard, your bulk messages reach customers on all these networks reliably and instantly.
Sender ID Registration in Kenya
If you're sending branded messages, an alphanumeric Sender ID is required by Kenyan mobile operators and the Communications Authority (CA).
What You’ll Need:
Max 11 alphanumeric characters (no symbols/spaces)
Name must match your registered business or trademark
Pre-registration per operator
Approval process managed by SMSLeopard + CA
Required Documents:
Certificate of incorporation
Proof of physical address
Authorization letter on company letterhead
Trademark certificate or proof of name ownership
Fees & Timelines:
KES 30,000–60,000 per network
Takes 5–10 business days to process
Valid for 12 months
SMSLeopard streamlines this entire process for you — from paperwork to final approval.
Shortcodes: Scale Your Engagement
Want to run a competition, collect leads, or send real-time alerts? Shortcodes are 3–5 digit numbers that allow you to engage with large audiences via SMS or USSD.
Popular Use Cases:
Customer support & self-service
Voter polls, surveys, competitions
Mobile banking & balance alerts
NGO campaigns & public notifications
Pricing Overview:
Setup: KES 150,000 – 500,000
Monthly Hosting: KES 30,000 – 75,000
Fees vary by network and service volume
SMSLeopard handles registration, integration, and compliance so your campaign goes live fast.
Bulk SMS Pricing in Kenya
Enjoy fair, volume-based pricing across all Kenyan operators:
Top-Up (KES) | Safaricom | Airtel | Telkom | Equitel | Jamii |
0–100,000 | 0.80 | 0.75 | 0.70 | 0.65 | 0.60 |
100k–500k | 0.70 | 0.65 | 0.60 | 0.55 | 0.50 |
500k+ | 0.60 | 0.55 | 0.50 | 0.45 | 0.40 |
Don’t Forget:
“STOP” opt-out is required in all marketing SMS
Long messages (>160 characters) are billed as multipart
NGO and enterprise discounts available
How to Top Up & Pay
Option 1 – Bank Transfer (EFT)
Bank: KCB Bank Kenya
Account Name: SMSLeopard Kenya Ltd
SWIFT Code: KCBLKENX
Min Top-Up: KES 5,000
Processing Time: 1–2 business days
Option 2 – Credit/Debit Card
Top up directly from your SMSLeopard dashboard
Min Top-Up: KES 2,000
Processing Time: Instant
Need Support?
📧 ke-payments@smsleopard.com 📞 +254 718876044
Why Choose SMSLeopard?
✅ Direct connections with Safaricom, Airtel, Telkom, Equitel & Jamii
✅ 100% regulatory compliance with CA and operator policies
✅ Dedicated support team for Sender IDs, shortcodes & custom routing
✅ Robust API for seamless platform integration
Final Thoughts
From Nairobi to Mombasa, Kisumu to Eldoret, bulk SMS remains the heartbeat of business communication in Kenya — and SMSLeopard is the engine that keeps it running smoothly.
Whether you're sending 500 or 5 million SMS, trust us to deliver your message fast, reliably, and at scale.