Dashboard Tour: Key Features Every User Should Know.

Introduction

Your SMS dashboard is the command center of your communication strategy. It’s where campaigns are created, contacts are managed, reports are reviewed, and performance is tracked. But many businesses in Kenya only scratch the surface of what’s possible.

At SMSLeopard, we’ve built a user-friendly yet powerful dashboard that helps businesses—from startups to enterprises—maximize the impact of their bulk SMS and WhatsApp campaigns. This guide will walk you through the key features every user should know to unlock the full potential of SMSLeopard.

1. Intuitive Campaign Composer

The first stop on your dashboard tour is the Campaign Composer.

• Quick Send → For sending one-off messages instantly.

• Scheduled Campaigns → Set your campaigns to go out at the right time—perfect for reminders, promotions, or seasonal campaigns.

• Personalization Tokens → Use customer details (like name, balance, or location) to send tailored messages at scale.

Tip: Personalized SMS have up to 40% higher open and response rates in Kenya compared to generic ones.

2. Contact List Management & Segmentation

Your campaign is only as strong as your contact list. SMSLeopard makes it easy to:

• Upload lists via CSV or Excel.

• Organize contacts into groups (e.g., “Nairobi Customers,” “Farmers,” “VIP Clients”).

• Segment audiences by demographics, purchase history, or engagement.

With segmentation, you avoid blasting everyone with the same message and instead target the right people at the right time.

3. Sender ID Management

Trust starts with recognition. In the dashboard you can:

• Apply for custom Sender IDs like “MyBizKE”.

• Manage multiple IDs (e.g., marketing vs transactional).

• Track approvals across Safaricom, Airtel, and Telkom.

SMSLeopard helps fast-track approvals by guiding you through Kenya’s operator requirements.

4. SMS Templates & Automation

Save time with ready-to-use templates for:

• Promotional campaigns

• Payment reminders

• Appointment confirmations

• Customer reactivation

Plus, you can set up automation flows like:

• 30/60/90-day inactivity triggers for dormant customers.

• Drip campaigns (announcement → reminder → last call).

This ensures your business stays present without constant manual effort.

5. Advanced Analytics & Reports

Data turns messaging into strategy. On your SMSLeopard dashboard, you’ll find:

• Delivery Reports → Track which messages reached Safaricom, Airtel, and Telkom users.

• Open & Click Rates (for trackable links).

• Conversion Insights → Measure ROI with cost-per-conversion tracking.

• Cohort Reports → Compare how different customer groups respond over time.

With UTM tracking, you can even connect SMSLeopard to Google Analytics for deeper performance insights.

6. Multi-Channel Messaging (SMS + WhatsApp)

Today’s customers don’t just live on SMS. The dashboard allows you to:

• Send bulk SMS and WhatsApp campaigns from the same platform.

• Use ChatSasa integration to automate customer replies on WhatsApp.

• Seamlessly switch channels depending on urgency and engagement needs.

Example: Use WhatsApp for rich customer conversations, and SMS for urgent reminders like deadlines or OTPs.

7. Team Access & Permissions

Managing campaigns is rarely a one-person job. With SMSLeopard, you can:

• Create multiple user accounts.

• Assign roles & permissions (admin, campaign manager, analyst).

• Track user activity for accountability and security.

This ensures that your messaging operations are both collaborative and secure.

8. Wallet & Payments

Your dashboard also makes it easy to manage payments:

• Top-up your SMS credits instantly via M-Pesa, card, or bank transfer.

• View balance in real-time.

• Generate invoices & receipts for financial records.

Kenyan businesses love the M-Pesa integration, making top-ups seamless and fast.

9. Support & Resources

Stuck on something? Your dashboard connects you directly to:

• FAQs & Guides → Covering everything from Sender ID registration to campaign setup.

• Live Chat Support → Talk to SMSLeopard experts in real time.

• Resource Center → Blogs, tutorials, and best practices tailored to the Kenyan market.

Conclusion

The SMSLeopard dashboard is more than just a sending tool—it’s a complete messaging powerhouse. From composing personalized campaigns to tracking performance and managing teams, it gives Kenyan businesses the control they need to engage customers effectively.

If you haven’t explored all these features yet, now is the time. With SMSLeopard—the best bulk SMS service provider in Kenya—you get more than a platform; you get a partner dedicated to your growth.

Log in today and unlock the tools that power impactful messaging!