How to Run Effective Surveys with ChatSasa.
October 22, 2025
written by Maingi
Introduction
Feedback is the lifeblood of any successful business. Whether you are running a retail shop, a healthcare facility, a school, or a church, understanding what your customers or community members think is essential for growth.
Traditionally, feedback has been collected through face-to-face conversations, suggestion boxes, or long web forms. But in Kenya, where mobile penetration exceeds 120% and SMS/WhatsApp are everyday communication tools, businesses can collect feedback faster and more effectively through messaging surveys.
That’s where ChatSasa, integrated with SMSLeopard, comes in—making it easier than ever to run surveys that are simple, interactive, and actionable.
Why Run Surveys Through ChatSasa?
Unlike email or paper-based surveys, messaging surveys have several advantages:
High engagement – People read and respond to SMS/WhatsApp faster than emails.
Reach everyone – Works even without smartphones or internet access.
Instant responses – Feedback is captured in real-time.
Actionable insights – Easily analyze results with SMSLeopard dashboards.
Localized communication – Send surveys in English, Kiswahili, or vernacular to match your audience.
How ChatSasa Surveys Work
ChatSasa makes it simple to create mobile-friendly surveys that capture valuable insights.
Step 1: Define Your Goal
Decide what you want to learn. Examples:
Customer satisfaction after a purchase.
Event feedback from attendees.
Product testing insights.
Community needs assessment.
Step 2: Choose Your Channel
SMS Surveys: Best for wide reach across diverse audiences.
WhatsApp Surveys (via ChatSasa): Best for richer, conversational feedback.
Step 3: Build Your Questions
Keep surveys short and clear. Some best practices include:
Limit to 3–5 questions.
Use yes/no, ratings (1–5), or multiple-choice questions.
Include one open-ended question for richer insights.
Example:
How satisfied are you with our service? (1–5)
Would you recommend us to others? (Yes/No)
What’s one thing we can improve? (Open-ended)
Step 4: Automate Distribution
Use SMSLeopard automation to send surveys after key triggers:
After a customer completes a purchase.
After an event ends.
At specific intervals (monthly, quarterly).
Step 5: Collect & Analyze Results
Responses feed directly into your SMSLeopard dashboard, where you can:
View real-time results.
Segment responses (by location, gender, age, etc.).
Export reports for management reviews.
Real-Life Use Cases in Kenya
Surveys through ChatSasa are already driving impact across different sectors:
Retail & E-commerce – Post-purchase satisfaction surveys help refine customer experience.
Healthcare – Patient follow-up surveys measure care quality and track recovery.
Education – Parents and students share feedback on classes, facilities, or exam preparedness.
NGOs & Churches – Community needs assessments and program feedback surveys strengthen impact-driven decisions.
Financial Services – SACCOs and microfinance institutions survey members about product satisfaction or loan challenges.
Best Practices for Running Effective Surveys
Keep it short and focused – Long surveys reduce completion rates. Time it wisely – Send surveys soon after an event or interaction. Offer incentives – Rewards like loyalty points or discounts boost response rates. Respect privacy & compliance – Ensure data is stored securely and opt-outs are honored under Kenya’s Data Protection Act. Act on results – Share findings with your team and communicate back to respondents when changes are made.
Why SMSLeopard + ChatSasa is the Best Choice
When it comes to surveys, SMSLeopard combined with ChatSasa offers unmatched advantages in Kenya:
Dual channel power – Reach audiences on SMS and WhatsApp.
Automation-ready – Set surveys to run on triggers, no manual follow-up needed.
Analytics dashboard – Easily visualize results and take action.
Inclusive communication – Multilingual surveys for diverse Kenyan communities.
Proven reliability – Trusted by businesses, NGOs, and churches across the country.
Conclusion
In Kenya, where mobile phones are the primary communication tool, surveys through SMS and WhatsApp are the fastest, most inclusive way to collect feedback.
With ChatSasa and SMSLeopard, businesses, schools, NGOs, and churches can run simple yet powerful surveys that not only gather feedback but also drive meaningful change.
If you’re ready to listen, learn, and grow through actionable feedback, start running your surveys with SMSLeopard and ChatSasa today.