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How to Send Bulk SMS in Kenya (2025).

July 23, 2025

written by Maingi

"Sign In"

1. Create & Activate Your SMSLeopard Account

  • Sign up at www.smsleopard.com and verify your email & phone number.

  • You’ll receive free trial SMS credits for testing the platform.

2. Configure Your Sender ID

  • Choose between a shared shortcode or apply for a custom Sender ID (e.g., YOURBRAND).

  • Costs vary by network (~KES 7,500 per Sender ID; Safaricom, Airtel, Telkom). Approval usually takes a few business days.

3. Upload and Organize Contacts

  • Use the Contacts section to upload your audience via CSV/Excel ensuring numbers are in the international format (+254…).

  • Use custom fields like FirstName or AccountID for dynamic message personalization.

4. Craft Your SMS Content

  • Draft concise, action-oriented messages (max 160 characters per SMS).

  • Insert personalization tokens: e.g. “Hi {FirstName}, your order {OrderID} is ready.”

  • Include opt-out instructions (“Reply STOP”) to stay compliant.

5. Schedule or Send Your Campaign

  • In the Bulk SMS module, select sender ID, audience, and message.

  • Choose to send immediately or schedule for later. Delivery reports update in real time.

6. Monitor & Optimize with Analytics

  • View delivery rates, response patterns, and resend failures in the Reports tab.

  • Use built-in A/B testing tools to refine message tone, timing, and calls to action.

7. Automate & Trigger Logic

  • Set up automated SMS based on events: post-purchase follow-ups, birthday messages, reminders, or survey prompts.

  • Schedule recurring reminders or dynamic triggers to engage customers without manual input.

8. Advanced Features via API Integration

  • Send OTPs, alerts, or custom transactional messages using SMSLeopard’s REST APIs and SDKs.

  • Automate SMS flows within your app, CRM, or billing system.

9. Combine SMS with WhatsApp & Chat

  • Use SMSLeopard to send an SMS first, then follow up with WhatsApp messages (images, documents, buttons).

  • Manage ongoing customer conversations using ChatSasa, integrated within the platform.

10. Stay Compliant Throughout

  • SMSLeopard enables proper sender ID registration, opt out handling, and routing to the Do Not Disturb (DND) registry.

  • The platform meets Communications Authority of Kenya standards and local data protection requirements.

💵Bulk SMS Rates & Savings

SMSLeopard offers volume-based pricing with steep discounts as your usage scales:

Total Monthly Top-Up (KES)

Safaricom Rate per SMS

Up to 10,000

0.90

10,001–50,000

0.80

300,001+

0.50

1,000,001+

0.30

VAT is included and credits never expire. Available per network.

Why SMSLeopard Stands Out in 2025

  1. All-in-One Suite: SMS, WhatsApp, chat, surveys, analytics—all in one dashboard.

  2. Ease of Use: Simple interface for marketers with robust tools for tech teams.

  3. Automation & Triggers: Dynamic workflows without coding.

  4. Top-Tier Reliability: Strong local connectivity through Kenyan carriers.

  5. Transparent Pricing & Compliance: Volume discounts, non-expiring credits, sender ID & opt-out support.

  6. 24/7 Local Support: Onboarding assistance, proactive help, and training for Kenyan teams.

Final Thoughts

Bulk SMS campaigns in Kenya don’t have to be complicated. SMSLeopard streamlines every part of the process—from sender ID setup to dynamic targeting, triggered automation, campaign tracking, and multichannel integration.

Get started today with a free trial and scale your messaging confidently—SMSLeopard is Kenya’s best all-round messaging partner in 2025.

Visit www.smsleopard.com to get started or schedule a product demo.

All information derived from publicly available SMSLeopard resources and verified external sources as of mid 2025. Always verify network rates and compliance standards with providers directly.

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