Introducing Smart Contact Segmentation on SMSLeopard

In the world of business communication, precision is everything. Whether you’re running a marketing campaign, sending updates to members, or following up with loyal customers, one-size-fits-all messages no longer work.

At SMSLeopard, we understand that effective communication is about sending the right message to the right people — at the right time. That’s why we’re excited to introduce one of our most powerful updates yet: Dynamic Contact Segmentation.

This new feature empowers businesses in Kenya and across Africa to create highly targeted audiences, personalize campaigns, and increase engagement — all from inside your SMSLeopard dashboard.

What Is Smart Contact Segmentation?

Until now, SMSLeopard allowed you to send bulk SMS to all contacts, selected groups, or individuals. But with Smart Contact Segmentation, you can now go a step further and filter your audience dynamically based on any combination of contact attributes such as:

• Gender

• Age

• Branch or Location

• Country or Region

• Membership Type

• Custom Attributes (like Has Sender ID, Registration Date, etc.)

Think of it as creating your own custom audience for every campaign — similar to how advanced marketing tools segment users by interest or behavior.

Step 1: Upload or Sync Your Contacts

Before you can segment, you need contact data that includes attributes you’d like to use for targeting.

You can upload contacts in two simple ways:

1. Manual Upload – via Excel or CSV files.

2. Automatic Sync – through your CRM, POS system, or registration form using the SMSLeopard Contacts API.

Example Contact Format:

To upload your list:

• Navigate to Contacts → Upload Contacts in your SMSLeopard dashboard.

• Select your file and ensure the column headers match the attributes you want to filter by (e.g., Gender, Branch, Country).

• Click Upload, and SMSLeopard automatically creates these attributes.

Once uploaded, your contact list becomes smarter — allowing you to create flexible, data-driven segments anytime you send messages.

Step 2: Filter Contacts by Attributes

Now comes the fun part — building your audience.

Head to Contacts → Filter Contacts. You’ll see a Filter by Attributes panel, where you can set your conditions.

Example Scenario: Let’s say you want to message customers who are:

• Based in Kenya

• Have an active Sender ID

Here’s how to set it up:

• Attribute 1: Country → Equals → Kenya

• Attribute 2: Has Sender ID → Equals → Yes

Choose ALL conditions (AND) to target only contacts meeting both criteria. Or select ANY condition (OR) if you want to reach contacts meeting either condition.

Within seconds, SMSLeopard calculates and shows how many contacts match your selected filters — ensuring your message only reaches the intended audience.

Step 3: Send a Targeted Message

Once your filters are in place, simply compose your SMS and hit Send.

Example Message:

“Hi {name}, your Sender ID is now active. Enjoy faster delivery and branded messaging across Kenya.”

SMSLeopard automatically personalizes each message using contact fields like {name} or {branch}, so every recipient feels like you’re speaking directly to them.

This level of personalization not only improves engagement but also helps build stronger relationships with your customers.

Why Smart Contact Segmentation Matters

Contact segmentation isn’t just a technical feature — it’s a strategic advantage.

Here’s why it matters:

1. Personalization: Deliver messages that resonate with your audience’s needs, interests, or demographics.

2. Efficiency: No need for multiple groups — simply filter and send to the exact people you need.

3. Accuracy: Ensure every message lands in the right inbox, every time.

4. Automation: Automatically sync contact data via API, so your audience segments update themselves.

5. Performance: Enjoy higher open rates, conversions, and customer satisfaction through relevant messaging.

The Business Impact in Kenya

For Kenyan businesses, where customer diversity spans regions, languages, and industries, smart segmentation helps you:

• Target Nairobi customers with city events.

• Reach Mombasa clients with coastal promotions.

• Inform SACCO members based on branch or account type.

• Engage retail customers by purchase behavior or loyalty level.

With SMSLeopard, it’s all about smarter communication that converts.

Ready to Try It?

Log in to your SMSLeopard Dashboard and navigate to: ➡️ Contacts → Filter Contacts → Add Filter Condition

Start building your own audience filters today and experience the next level of personalized communication.

Whether you’re a SACCO, retailer, NGO, or enterprise, SMSLeopard’s Smart Contact Segmentation helps you turn data into deeper customer connections and stronger results.

Why Choose SMSLeopard?

At SMSLeopard, we believe communication should be simple, powerful, and data-driven. Our platform offers:

• Fast & reliable delivery routes across Kenya and Africa

• Dynamic contact segmentation for precision targeting

• Sender ID management and WhatsApp API integration

• Real-time analytics and dashboards

• Enterprise-grade data protection

With SMSLeopard, your business messaging doesn’t just reach — it resonates.

Final Thought

The future of communication is personalization. Smart segmentation gives you the control to speak directly to your audience — not just at them.

Start filtering smarter, messaging sharper, and connecting deeper today — only with SMSLeopard.