Real Estate Alerts: Automating Listings & Viewings with SMSLeopard in Kenya.
August 1, 2025
written by Maingi
In Kenya’s competitive real-estate market, agents and developers need fast, personalized communication to secure leads and book viewings. SMSLeopard is built to do exactly that—and more—by automating property alerts, scheduling viewings, and nurturing leads at scale.
Build a Compliant Leads Pipeline
Collect phone numbers via property listing forms, open-house visits, or SMS opt-in ads ("Text LISTINGS to 20013 to join").
Ensure consent is captured, stored with timestamps, and that "STOP" opt-out is included.
SMSLeopard automates contact import, consent tracking, opt-out handling, and campaign compliance.
Instant Property Alerts & Price Drop Updates
Alert subscribers when a new listing matches their criteria:
“Hi Mark, a new 3BR in Kilimani is KES 9.8M. Reply VIEW to schedule.”
Price updates grab attention fast:
“Price drop! 2BR in Westlands now KES 7.5M (was KES 8.2M). Reply YES.”
SMSLeopard ensures rapid delivery via local routes and real-time delivery analytics.
Schedule & Confirm Viewing Appointments
Automate viewing reminders:
“Reminder: Viewing tomorrow at 3PM, ABC Mall. Reply YES to confirm or RESCHEDULE.”
Include keywords for easy response tracking.
SMSLeopard logs confirmations and requires minimal follow-up.
Automate Lead Follow-Ups
Send follow-up messages like:
“Thanks for visiting. Interested in similar listings? Reply INTERESTED.”
Automatically nurture warm leads with segmented workflows.
SMSLeopard integrates with CRMs or ChatSasa for live follow-up chats.
Personalization That Converts
Use dynamic tokens to address potential buyers by name, location, and interest ("Hi Sarah, based on your preferences…").
Personalization drives higher engagement and response rates.
Track, Analyze & Optimize
Monitor delivery, response rates, keywords used, and conversion outcomes.
Test CTAs like "VIEW" vs "BOOK" to optimize campaign metrics.
SMSLeopard’s analytics help you refine campaign effectiveness over time.
Multichannel Follow-Up: SMS + WhatsApp
Begin with an SMS and follow up with WhatsApp for media-rich content like property images or virtual tours.
Allow interested leads to converse directly via WhatsApp chat (ChatSasa) for faster conversions.
Affordable, Scalable Pricing
SMSLeopard offers competitive volume pricing—rates drop to KES 0.30/SMS at 1M+ SMS per month.
Billing is unified across SMS and WhatsApp, credits never expire, and VAT is included.
Why Real Estate Professionals Choose SMSLeopard
Priority | SMSLeopard Advantage |
Lead capture & consent | Keyword and shortcode setup, automated opt-in compliance |
Timely alerts & urgency | Real-time delivery, keywords, and A/B tested CTAs |
Viewing confirmations | Automatic scheduling, reminders, and confirmations |
Personalized follow-ups | Templates with dynamic data for high relevance |
Analytics | Delivery status, read rates, response tracking |
Multi-channel follow-up | SMS + WhatsApp + survey/chat integration |
Scalable pricing | Low cost per SMS, unified billing, no expiry |
Local support | Nairobi-based team experienced in Kenyan compliance |
Final Takeaway
For property marketers in Kenya, SMSLeopard offers a full-featured communication platform that handles everything—from automated listings and viewing reminders to personalized follow-ups and analytic insights. With AI workflows, compliance, and multichannel tools, SMSLeopard is the go-to system for real estate lead generation and client engagement in 2025.
Start automating your real estate alerts today: visit www.smsleopard.com or reach out for a demo.
Content based on industry-leading SMS marketing practices, real estate outreach methods, and SMSLeopard platform features as of mid-2025.