Segmenting for Success.
January 26, 2026
written by Maingi
We’ve all been there: receiving a 20% discount code for a product we just bought at full price yesterday. Or getting a "Ladies' Night" invite when you aren't the target audience.
In 2026, your customers don’t have "inbox fatigue"—they have "irrelevance fatigue." If you send a message that doesn't matter to the person receiving it, you aren't just wasting money; you're damaging your brand.
At Focus Mobile Ltd, we believe the "Blast" is dead. Long live the Segment. Here is how to use SMSLeopard and ChatSasa to ensure every message feels like a 1-on-1 conversation.
1. Geo-Targeting: The Power of "Hyper-Local" Why send a nationwide SMS about a sale in your Nairobi branch to a customer in Kisumu?
With SMSLeopard, you can filter your contacts by "County" or "Neighborhood." The Strategy: "Flash sale at our Juja branch today! Show this text for a free gift." * The Result: Higher foot traffic and zero annoyed customers in other regions.
2. Behavioral Segmentation (The "Intent" Slice) What has your customer actually done recently?
The Big Spender: Segment customers who have spent over 10,000 KES in the last month. Send them "VIP Early Access" via WhatsApp.
The Dormant Lead: Tag customers who haven't interacted in 60 days. Use SMSLeopard to send a "We miss you" nudge with a special "Come back" discount.
3. Lifecycle Tagging in ChatSasa Inside ChatSasa, you can "tag" customers based on where they are in their journey. Tag: "New Lead" – Receives automated product guides. Tag: "Pending Payment" – Receives a gentle "nudge" if the checkout isn't finished. Tag: "Loyal Customer" – Receives "behind-the-scenes" updates or feedback surveys.
4. Reducing "Churn" with Preference Centers In 2026, giving people a choice is the ultimate sign of respect. Use a Two-Way SMS to ask: "What do you want to hear about? Reply 1 for Sales, 2 for New Arrivals, 3 for Weekly Tips." By letting the customer segment themselves, you virtually guarantee they will never hit "Block."
The Bottom Line: Less is More In 2026, sending fewer messages to more specific people is the fastest way to grow your ROI. When you stop "blasting" and start "segmenting," your messages stop being spam and start being service.
Ready to stop the spam? Let’s set up your first Smart Segment in SMSLeopard today.