The #GiveToGain Framework.
February 20, 2026
written by Maingi
International Women’s Day in 2026 is about the "Cycle of Success." The theme #GiveToGain suggests that when we invest in, celebrate, and support women, the entire economy gains. For your business, this is an opportunity to move from a "one-day discount" to a "one-month movement."
At Focus Mobile Ltd, we believe that the best way to celebrate is to make the experience personal, automated, and impactful.
1. The "Hero Nominee" Viral Loop (SMSLeopard) People love to celebrate the women who have helped them grow. Use this to expand your reach authentically.
The Strategy: Launch a "Share the Gain" SMS campaign.
The Message: "Happy IWD Month! 🌸 Who is a woman that helped you 'Gain' this year? Reply with her NAME & NUMBER. We’ll send her a surprise gift from [YourBrand] and a 15% discount for you! #GiveToGain"
The Result: You acquire a new, warm lead (the nominee) while rewarding your existing customer.
2. The "Choice-Based" Donation Bot (ChatSasa) Transparency is the gold standard of 2026. Don't just say you "support women"—let the customer choose how.
The Action: Integrate a "Donation Choice" menu in your WhatsApp checkout flow via ChatSasa.
The Flow: "Your order is confirmed! As part of #GiveToGain, we are donating [Amount] to a cause of your choice. Tap below to decide: [1. Girls in Tech] [2. Women's Health] [3. Rural Entrepreneurs]." The Impact: This creates a deep emotional connection between the shopper and your brand.
3. "She-Suite" Personalized VIP Alerts Data shows that in 2026, women-led households are the primary decision-makers for over 80% of consumer spending in Kenya.
The Tactic: Use SMSLeopard to segment your "Top Spenders" from the Valentine’s rush.
The Play: Send an exclusive invitation to a "IWD Early Access" virtual or in-person event. Use a short-code (e.g., "Text JOIN to 22... to reserve your spot") to manage RSVPs automatically.
4. Interactive "Wealth & Wellness" Tips (ChatSasa) In 2026, value-added content is king.
The Pivot: Throughout the first week of March, have ChatSasa deliver daily "Gain Tips"—brief 30-second audio notes or texts on financial literacy, health, or leadership, curated by experts.
The Hook: At the end of the tip, offer a relevant product link (e.g., a "Wellness Bundle") at a special IWD price.
The Bottom Line: Reciprocity is the New Loyalty The #GiveToGain theme reminds us that business is a two-way street. By using the tools from Focus Mobile Ltd to empower your customers and their communities, you ensure that the gains you make this March are sustainable and shared.
Ready to start your #GiveToGain nomination campaign? Let’s set up your SMS triggers today.