The March Manifesto.
February 17, 2026
written by Maingi
The 2026 theme for International Women’s Day is "Give To Gain." It’s a call for reciprocity, generosity, and collaborative growth. For businesses in Kenya, March 8th is no longer just a day for a "discount for ladies"—it’s a major pillar of the Q1 revenue strategy.
At Focus Mobile Ltd, we’re helping you use this mid-February "lull" to build the automated infrastructure that will make your March effortless.
1. The "Give To Gain" Donation Bot (ChatSasa) In line with the 2026 theme, consumers want to see brands giving back.
The Strategy: Use ChatSasa to create a transparent donation loop.
The Flow: For every purchase made in early March, your bot sends an automated message: "Thank you for your order! As part of #GiveToGain, we are donating 5% to [Local Women’s NGO]. Tap here to see the impact we’re making together."
The Result: You aren't just selling a product; you're selling a shared value.
2. Segmenting your "She-Economy" (SMSLeopard) March is the time to speak directly to your female customer base with precision, not platitudes.
The Action: Use SMSLeopard to look at your Valentine’s data. Who bought for themselves (Self-Love)? Who bought for friends (Galentine’s)?
The Play: Create a "Women’s VIP" list. Send them an exclusive early-access link to your March collection 48 hours before the general public.
3. The "Nominate a Hero" SMS Campaign Engagement is the precursor to sales.
The Tactic: Launch a "Nominate an Inspiring Woman" contest via SMS.
The Message: "Who inspires you? 🌟 Reply with the NAME and NUMBER of a woman who makes a difference. We’ll send her a surprise gift and give YOU a 20% discount code! #IWD2026"
The Growth: This is a viral acquisition tool. You gain a new lead (the nominee) and reward a current customer, all while building brand affinity.
4. Transitioning into the "Fasting" Economy As we discussed yesterday, March 2026 is dominated by Lent and Ramadan.
The Reset: Ensure your March content calendar respects the daytime fasting hours. Use SMSLeopard’s scheduling feature to pause promotional "Food & Drink" texts during daylight hours and move them to the "Golden Window" before Iftar.
The Bottom Line: March is Won in February The most successful March campaigns in 2026 will be those that combine the #GiveToGain spirit with high-tech automation. Don't wait for the calendar to flip. Use today to reset your segments, polish your bots, and prepare to lead the conversation.
Ready to build your "Give To Gain" campaign? Let’s start the March reset today.