Using ChatSasa for Website & Mobile App Chats.
October 27, 2025
written by Maingi
In today’s connected world, customers expect real-time communication, instant answers, and personalized support — wherever they are. In Kenya’s digital marketplace, this expectation has turned live chat and messaging tools into must-have business assets.
With ChatSasa, an innovation powered by SMSLeopard, Kenyan businesses can transform everyday conversations into valuable leads, repeat sales, and loyal relationships. Whether you’re running an e-commerce store, NGO, educational institution, or service brand, ChatSasa brings all your conversations — from web chat to WhatsApp — under one simple, intelligent platform.
1. Why Live Chat Matters for Kenyan Businesses
The modern Kenyan customer doesn’t want to wait on hold or send a long email. They want immediate responses — on the channels they already use.
Adding live chat to your website or mobile app allows you to: Instantly engage visitors while they’re most interested Capture leads even outside office hours with automation Build trust and transparency with instant assistance Boost conversions by reducing cart abandonment
A ChatSasa-powered chat widget acts as your digital assistant, greeting visitors, answering FAQs, and seamlessly collecting contact details for follow-up — all while maintaining your brand’s friendly tone.
2. What Is ChatSasa and How It Works
ChatSasa is an omnichannel messaging and automation platform by SMSLeopard designed to help businesses engage, support, and convert their audiences across multiple channels — including SMS, WhatsApp, and web chat.
When integrated into your website or mobile app, ChatSasa allows you to:
Connect with visitors in real time.
Automate lead capture and responses.
Route complex questions to human agents.
Analyze conversations and engagement data from a unified dashboard.
Think of ChatSasa as your brand’s smart communication assistant — always active, always learning, and always ready to serve.
3. Setting Up ChatSasa on Your Website or App
You can set up ChatSasa in minutes without any coding experience.
Step-by-step guide:
Log in to your SMSLeopard or ChatSasa dashboard.
Navigate to Integrations → Website Chat Widget.
Customize the widget — choose your color, greeting text, and placement.
Copy and paste the provided script into your website’s
<head>section.For mobile apps, integrate via the ChatSasa SDK or API.
Once installed, your chat widget will instantly go live — ready to connect with every visitor who lands on your site or app.
4. Turning Conversations into Leads
Every conversation on ChatSasa is an opportunity to capture interest and build relationships.
Here’s how Kenyan businesses use ChatSasa effectively:
Lead Qualification: ChatSasa’s automated flows ask pre-set questions like “What service are you interested in?” and tag leads accordingly.
Instant Follow-Up: Sync leads with SMSLeopard’s bulk messaging feature to send welcome offers or reminders instantly.
CRM Integration: Push chat data directly into your CRM for easy nurturing and segmentation.
Smart Notifications: Receive real-time alerts whenever a high-intent lead visits your site again.
This means no opportunity slips through the cracks — every chat becomes part of your growth strategy.
5. Automate Conversations, But Keep Them Human
Automation is powerful, but ChatSasa balances it with a personal touch. You can create custom conversation flows for FAQs and hand off complex queries to live agents through:
Keyword routing (e.g., “billing,” “support,” “demo”)
Time-based routing (assign agents based on hours)
Fallback triggers (when the bot can’t answer, escalate)
By combining automation and empathy, ChatSasa ensures your customer feels heard — not just replied to.
6. Analytics: Measuring Impact and Improving Performance
With ChatSasa’s real-time analytics, you can see: Number of chats initiated Response and resolution times Agent performance metrics Conversion outcomes
These insights help you refine scripts, identify training needs, and improve service quality — all within your SMSLeopard dashboard.
7. Real-World Use Case: E-Commerce Example
A Kenyan e-commerce store integrated ChatSasa into its mobile app. Within a month:
Cart recovery messages reduced drop-offs by 35%.
Lead capture automation increased conversions by 50%.
Real-time support led to higher repeat purchases.
By linking ChatSasa chat leads to SMSLeopard’s bulk SMS flows, the business could follow up instantly with personalized offers — closing the loop between engagement and conversion.
8. Why SMSLeopard + ChatSasa Are Kenya’s Best Choice
SMSLeopard’s ecosystem — including ChatSasa — is built for Kenyan realities: affordability, reliability, and localization.
Easy-to-integrate across websites, CRMs, and apps Multilingual support for Swahili and vernacular audiences Trusted by NGOs, SMEs, and enterprises alike Backed by local compliance and customer care
From first chat to follow-up SMS, SMSLeopard ensures every customer journey feels connected, consistent, and cared for.
Conclusion
In Kenya’s digital era, conversations are currency. With ChatSasa, your website and mobile app aren’t just contact points — they’re relationship builders. Every message becomes a moment to engage, understand, and convert.
Start today with ChatSasa, powered by SMSLeopard, and watch your chats transform into loyal customers.
Visit www.smsleopard.com to get started.
#SMSLeopard #ChatSasa #CustomerEngagement #BulkSMSKenya #WebsiteChat #LiveChatKenya #CustomerExperience