Abandoned Cart Recovery Workflows That Convert.
September 21, 2025
written by Maingi
Introduction
In Kenya’s fast-growing eCommerce and retail space, abandoned carts remain a major challenge. Customers browse products, add items to their cart, but never complete the purchase. Industry estimates suggest that up to 70% of online carts are abandoned, leading to massive lost revenue for businesses.
But with the right abandoned cart recovery workflow, businesses can turn these missed opportunities into conversions. By combining ChatSasa (for conversational nudges) and SMSLeopard (for high-delivery reminders), retailers in Kenya can recover sales, boost customer engagement, and improve loyalty.
Why Do Customers Abandon Carts?
Unexpected shipping costs.
Complicated checkout processes.
Payment method concerns.
Lack of urgency.
Simply distracted or forgot.
Automated workflows can remind, reassure, and re-engage customers until they complete their purchase.
The Abandoned Cart Workflow: ChatSasa + SMSLeopard
Step 1: Trigger (Cart Abandonment Detection)
When a customer adds items but doesn’t check out within a set time (e.g., 30 minutes), the system triggers an automated reminder flow.
Step 2: First Nudge via ChatSasa (Conversational Reminder)
Message: “Hi [Name], we noticed you left [Product] in your cart. Would you like to complete your purchase? Reply YES to continue.”
Why it works: Interactive, feels personal, and provides an immediate call-to-action.
Step 3: Follow-up via SMSLeopard (Urgency Reminder)
If the customer doesn’t respond on ChatSasa:
Message: “Hi [Name], your cart with [Product] is still waiting! Complete your order today and enjoy delivery by tomorrow. Click here: [Link]”
Timing: Send 2–4 hours after abandonment.
Step 4: Incentive Message (Optional)
If the customer still hasn’t purchased after 24 hours:
Message: “Complete your order now and enjoy 5% off. Use code CART5. Offer valid until midnight. Click: [Link]”
This uses urgency + discounts to push conversions.
Step 5: Final Reminder (Re-Engagement)
After 48–72 hours:
Message: “Still interested in [Product]? Stocks are running out. Complete your order here: [Link].”
If ignored, move the lead into a nurture flow instead of bombarding them.
Best Practices for Abandoned Cart Workflows
Personalize every message (name, product, store).
Use urgency wisely—don’t overdo discounts.
Mix channels (ChatSasa for interaction, SMSLeopard for reliable delivery).
Respect frequency caps to avoid spamming.
Track performance using analytics dashboards.
Why SMSLeopard + ChatSasa Are Perfect for Kenyan Retail
Omnichannel Flow: Combine conversational chat with reliable SMS.
High Delivery Rates: SMSLeopard ensures messages reach Safaricom, Airtel, and Telkom users.
Automation: Set up once, recover sales 24/7.
Data Insights: Track open rates, click-throughs, and conversions.
Scalability: Works for SMEs, supermarkets, and large eCommerce stores.
Conclusion
Cart abandonment doesn’t have to mean lost sales. By creating a ChatSasa + SMSLeopard workflow, Kenyan retailers can re-engage customers at the right time with the right message. The combination of personalized chat nudges and urgent SMS reminders is a proven recipe for converting abandoned carts into completed purchases.
If you run an online shop, supermarket, or boutique, it’s time to recover lost revenue with SMSLeopard and ChatSasa—your trusted partners in messaging automation in Kenya.