Reactivating Dormant Customers Through Automation with SMSLeopard in Kenya.
August 3, 2025
written by Maingi
Customer dormancy is one of the most overlooked challenges in many businesses. Clients who once interacted with your brand stop responding, disengage from your campaigns, or simply go silent. But all is not lost.
With SMSLeopard, Kenyan businesses have access to powerful automation tools designed to bring these dormant customers back. From personalized reactivation messages to triggered win-back flows, SMSLeopard helps you re-ignite interest and drive revenue.
Why Dormant Customers Matter
Dormant customers have already interacted with your brand—they're familiar with your product or service. Instead of chasing new leads, reactivating these customers often brings a higher return on investment.
Marketing benchmarks show:
It costs 5x more to acquire a new customer than to retain an existing one
A 5% increase in retention can boost profits by up to 95%
The Role of SMS in Customer Reactivation
Bulk SMS offers unmatched reach and immediacy in customer communication:
98% open rate, often within the first 3 minutes
Direct delivery, even without internet access
Interactive templates, including buttons and feedback prompts
SMSLeopard enhances this with automation:
Scheduled follow-ups
Personalized templates
Behavior-triggered messages
Win-Back Flows That Work with SMSLeopard
1. Inactivity Reminders
"Hey [Name], we noticed you haven’t visited us in a while. We miss you! Here's 10% off your next order."
Trigger a message when a customer hasn't interacted for 30, 60, or 90 days.
2. Birthday or Anniversary Offers
"Happy Birthday, [Name]! Celebrate with a special gift from us. Claim your offer here: [link]"
Automate yearly personalized campaigns that drive loyalty.
3. Feedback Request After Silence
"Hi [Name], it's been a while. We'd love to know why. Take this 1-minute survey and help us improve."
Engage dormant users while collecting data for future improvements.
4. Abandoned Cart Recovery (for eCommerce)
"Oops! You left items in your cart. Complete your purchase today and enjoy free shipping!"
Works perfectly when integrated with your CRM or eCommerce system.
Real Success from Kenyan Brands
SMSLeopard has worked with businesses across Kenya to implement win-back automation flows in various sectors:
Pharmacies: Reminder messages for prescription refills or repeat orders
eLearning platforms: Re-engagement messages for inactive students
Retail chains: Flash offers sent to previously active shoppers
Microfinance Institutions & SACCOs: Follow-ups to members who haven’t transacted recently
Staying Compliant While Re-engaging
All automated reactivation flows on SMSLeopard are Data Protection Act compliant:
Opt-out options included in every message
Use of consented contact lists only
Secure data handling and sender ID registration
Re-engagement Templates You Can Use Today
For Retail:
"Hi [Name], we haven't seen you in a while. Here’s 15% off just for you. Valid till Friday. Shop now!"
For Healthcare:
"Reminder: Your next refill is due. Order today and receive a free consultation."
For SACCOs:
"Hello [Name], we value your membership. Reactivate your account today and enjoy free transfers this week!"
Why Use SMSLeopard for Win-Back Campaigns?
API & CRM Integration: Set up triggered campaigns based on customer behavior
Interactive Templates: Add CTA buttons, surveys, or quick replies
Scheduled Messaging: Perfectly timed follow-ups
Advanced Analytics: Track reactivation success rates
With SMSLeopard, it’s easy to build, schedule, and scale your re-engagement strategy.
Ready to Reactivate?
Your next sale may come from someone you already know. Let SMSLeopard help you bring them back.