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📈 Case Study: Successful Campaigns with SMSLeopard.

June 18, 2025

written by Maingi

SMS Campaigns.

SMSLeopard has powered hundreds of successful messaging campaigns across Kenya and beyond. From product launches to customer surveys, businesses are achieving real results through smart, targeted communication. Here are some inspiring case studies to show you what's possible.

🛍️ Case Study 1: Retail Promotion Boosts Sales

Client: Fashion retailer in Nairobi Goal: Promote a weekend sale to drive foot traffic and online purchases Strategy:

  • Segmented list by shopping location and purchase history

  • Scheduled SMS with dynamic content: "Hi {FirstName}, enjoy 30% off this weekend at our Nairobi store. Show this message to redeem."

  • Followed up with a WhatsApp message featuring a digital flyer

Result:

  • 48% open rate

  • 22% in-store redemption rate

  • 15% increase in weekend sales

🏥 Case Study 2: Appointment Reminders Reduce No-Shows

Client: Private health clinic in Mombasa Goal: Reduce missed appointments

Strategy:

  • Uploaded patient contact list with appointment dates

  • Set up automated reminders 24 hours before the appointment

  • Included reply options for rescheduling

Result:

  • 60% reduction in no-shows

  • Improved clinic scheduling and patient satisfaction

🎓 Case Study 3: Education Center Fills Up a New Course

Client: Tech training institute in Kisumu Goal: Drive sign-ups for a new 8-week coding course

Strategy:

  • Sent SMS blast to students who attended previous events

  • Message included a personalized name field and link to the registration page

  • Reminder SMS sent two days before the deadline

Result:

  • Course filled up in 6 days

  • 35% click-through rate on the registration link

🗳️ Case Study 4: Post-Service Survey via SMS & WhatsApp

Client: E-commerce logistics firm Goal: Collect feedback after delivery

Strategy:

  • Used SMSLeopard Surveys tool

  • Sent a short survey via SMS, followed by a detailed WhatsApp survey link

  • Offered a discount code as an incentive

Result:

  • 71% response rate

  • Identified key areas to improve delivery experience

  • Increased repeat purchases by 20%

🔑 What These Campaigns Have in Common

  • 🎯 Clear goals and target audiences

  • 🛠️ Effective use of personalization and segmentation

  • ⏰ Timely, automated scheduling

  • 📊 Follow-up using data and analytics to improve future performance

🚀 Ready to Launch Your Own Success Story?

Whether you’re in retail, healthcare, education, or logistics, SMSLeopard gives you the tools to engage smarter and scale faster. Our user-friendly dashboard, automation tools, and integrated WhatsApp messaging make it easy to run winning campaigns.

👉 Start Your Campaign Today

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