Bulk SMS Kenya

If you're looking to reach customers instantly and cost-effectively, SMS marketing is a powerful channel—and SMSLeopard makes it easy. Whether you're a small business or a large organization, here's how to set up your first bulk SMS campaign using SMSLeopard.

✅ Step 1: Create and Verify Your Account

Start by signing up at www.smsleopard.com. After registration, verify your email and phone number to activate your account.

👉 Bonus: New users receive free trial SMS credits to get started.

📝 Step 2: Choose or Register a Sender ID

You can send messages using a shared shortcode or apply for a custom Sender ID (e.g., YOURBIZ).
Sender ID registration with Safaricom or Airtel costs approximately KES 7,500.
While waiting for approval, you can still run test campaigns using the default system sender.

📤 Step 3: Upload or Create Your Contact List

Go to the “Contacts” section on the dashboard.
Upload numbers via CSV or Excel, or create a group manually.
Ensure phone numbers are in the correct international format (e.g., +254712345678).

🛡️ Tip: Keep your list clean—remove duplicates and opt-out numbers for better delivery and compliance.

✍️ Step 4: Craft Your Message

Keep it clear, short, and action-driven. A good SMS includes:

A personalized greeting (e.g., “Hi John” if using custom fields)
The offer or message
A call-to-action (e.g., “Visit us today” or “Reply YES”)
Optional unsubscribe note for compliance

📝 Limit: 1 SMS = 160 characters. Beyond that, you’ll be charged for multiple SMS units.

🎯 Step 5: Send or Schedule Your Campaign

Navigate to the “Bulk SMS” module.
Select your sender ID, target group, and message.
Choose “Send Now” or schedule it for later.

📊 Real-time delivery reports help you track reach and engagement.

🔁 Step 6: Monitor & Optimize

View your campaign reports under the “Reports” tab.
Analyze delivery success rates and retry failed numbers if needed.
A/B test your messages and time slots for better engagement over time.

🧠 Pro Tips for Bulk SMS Success

Segment your audience for better targeting.
Avoid spammy content (ALL CAPS, excessive links).
Use SMS surveys to get feedback or gather data.
Pair with WhatsApp for richer, two-way communication using SMSLeopard's WhatsApp API.

🚀 Ready to Launch?

With SMSLeopard, you don’t just send messages—you build meaningful customer connections at scale. From sender ID registration to analytics, every step is designed for simplicity and impact.

📢 Setting Up Your First Bulk SMS Campaign.