Creating Seasonal Campaign Calendars with SMSLeopard (Festivals, Schools, Farming).

In Kenya’s dynamic economy, timing is everything — whether you’re selling school supplies in January, running a fertilizer promotion in planting season, or launching offers for Christmas shopping. Businesses that plan their communication calendars around Kenya’s key seasonal, cultural, and economic events see higher engagement, stronger loyalty, and better ROI.

That’s why SMSLeopard makes it easy to design, automate, and execute seasonal marketing campaigns — perfectly timed for your audience.

Why Seasonal Campaigns Matter

Kenyan customers respond to relevance. When your messages align with what’s happening in their lives — a school reopening, a national celebration, or harvest time — they feel timely, personal, and useful.

A seasonal campaign calendar helps you: ✅ Plan ahead for promotions and community events ✅ Send timely reminders and offers automatically ✅ Maintain consistent brand visibility all year ✅ Stay culturally relevant and connected to your audience

With SMSLeopard, you can set up automated campaigns tied to dates, keywords, or seasons — and deliver messages that fit your customers’ context perfectly.

Kenya’s Key Seasonal Opportunities

Here’s how businesses across industries can use SMSLeopard to connect meaningfully through the year:

School Seasons (January, April, August)

• Target audience: Parents, students, and education institutions.

• SMS idea: “Hi {name}, school is around the corner! Get your uniforms and stationery at 10% off before reopening.”

• Automation tip: Schedule reminders a week before each term starts using SMSLeopard Triggers.

Farming Seasons (Planting & Harvest Periods)

• Target audience: Agro-dealers, cooperatives, and farmers.

• SMS idea: “Hello {name}, rains are here! Visit our Eldoret branch for certified maize seeds and fertilizer discounts.”

• Automation tip: Segment farmers by region or crop type using the new Dynamic Contact Segmentation tool.

Festivals & Holidays (Easter, Eid, Christmas, New Year)

• Target audience: Retailers, restaurants, churches, entertainment venues.

• SMS idea: “Happy holidays, {name}! Celebrate with our festive discounts up to 25%. Visit us today!”

• Automation tip: Combine SMS + WhatsApp using ChatSasa for multimedia greetings or promo videos.

Business Peaks (Back-to-School, End-Year Sales, Tax Season)

• Target audience: SMEs, accountants, and service providers.

• SMS idea: “Dear {name}, it’s tax season! Stay compliant — our accounting software has 20% off this month.”

• Automation tip: Use SMSLeopard Triggers to send scheduled reminders leading up to deadlines.

Build a Year-Long Campaign Calendar

With SMSLeopard, you can create a 12-month messaging plan that aligns with your business goals and Kenya’s event timeline.

Example Calendar Snapshot:

This approach ensures your business always has something meaningful to say — without scrambling at the last minute.

How SMSLeopard Makes It Easy

Here’s how to set up your seasonal messaging system inside SMSLeopard:

1️⃣ Plan: Identify the key dates that affect your business — school terms, religious holidays, harvest seasons. 2️⃣ Segment: Use SMSLeopard’s Dynamic Contact Segmentation to group audiences by region, age, or customer type. 3️⃣ Create Templates: Draft ready-to-send SMS messages for each season. 4️⃣ Schedule: Pre-set your campaigns with Automation Triggers or recurring reminders. 5️⃣ Track: Use Real-Time Delivery Reports and Link Tracking to measure performance and optimize next year’s campaigns.

Example Use Case: Agro-Supply Retailer in Nakuru

An agro-supply retailer used SMSLeopard to plan campaigns for Kenya’s planting and harvesting seasons.

• March–May: “Rains are here! Get certified maize seeds today at a discount.”

• September–November: “Harvest time! Store safely — visit for post-harvest storage bags.”

• Result: 38% increase in store visits, 22% more repeat customers, and improved seasonal cash flow.

Best Practices for Seasonal Messaging

✔️ Keep messages short and clear ✔️ Always personalize with customer names or branches ✔️ Respect timing — avoid late-night or off-peak hours ✔️ Use relevant keywords (“school,” “harvest,” “holiday”) for quick recognition ✔️ Follow up with loyalty or thank-you messages after each campaign

Why SMSLeopard?

Built for Kenya’s business calendar Smart automation for all industries Integrated with WhatsApp via ChatSasa Detailed reporting and analytics 100% compliant with Kenya’s Data Protection Act

From schools to agribusinesses to retailers — SMSLeopard helps every Kenyan business stay connected when it matters most.

Ready to Plan Your Year-Round Campaigns?

Start now. Log in to your SMSLeopard Dashboard and explore: Campaigns → Schedule → Automation Triggers

Build your first seasonal campaign calendar today — and stay one step ahead every season with SMSLeopard.

👉 Visit www.smsleopard.com to get started.