📣 Cross-Channel Campaigns: SMS and Chat Strategies.

Today’s customers are scattered across platforms—some prefer the immediacy of SMS, while others engage more deeply on WhatsApp. To truly capture attention and drive action, businesses must blend both. With SMSLeopard and ChatSasa, you can design powerful cross-channel campaigns that are timely, personal, and effective.

🔍 What Is a Cross-Channel Campaign?

A cross-channel campaign uses multiple messaging platforms—like SMS and WhatsApp—working together to create a unified customer experience. Instead of treating each message in isolation, these campaigns guide your audience through a journey.

Example:

• SMS: “Hi Jane, your appointment is tomorrow at 10 AM.”

• WhatsApp: “Here’s what to expect during your visit + directions to our office.”

🧠 Why Use SMS + Chat Together?

• Maximize Reach: SMS reaches anyone with a phone. WhatsApp enriches the experience with images, links, and replies.

• Layered Messaging: Use SMS for alerts and WhatsApp for follow-ups, feedback, or support.

• Increased Engagement: A multistep journey across platforms keeps customers more engaged.

🛠️ Designing an Effective Campaign Strategy

1. Define Your Campaign Goal

Start with a clear objective:

• Drive sales

• Book appointments

• Collect feedback

• Promote events

2. Segment Your Audience

Use SMSLeopard to segment your contact lists by:

• Customer type (new, returning)

• Location

• Purchase history

This allows you to tailor messages per group.

3. Plan the Sequence

• Step 1: SMS Alert Send a brief message with the main CTA.

• Step 2: WhatsApp Follow-Up Share detailed content, images, or forms.

• Step 3: WhatsApp or SMS Reminder Send a final nudge just before the event or deadline.

4. Personalize with Dynamic Fields

Use {FirstName}, {AppointmentDate}, {DiscountCode} to keep it relevant and personal.

5. Use Automation

Set up triggers so:

• A new signup gets an SMS confirmation + WhatsApp onboarding pack

• A cart abandonment sends an SMS + WhatsApp reminder after 1 hour

📊 Measure and Optimize

Track:

• Open and click-through rates

• Conversation engagement levels

• Conversions per channel

Use ChatSasa and SMSLeopard dashboards to evaluate what worked—and what needs tweaking.

💡 Real-Life Example

Retail Brand Campaign

• SMS: “Mega Sale this Friday! 50% off all items. Click for details.”

• WhatsApp: Catalog image + shopping link + chatbot support

• Reminder SMS: “Sale ends tonight. Last chance!”

Result: Increased footfall and 35% rise in online conversions.

🚀 Final Thought

In a crowded digital space, single-channel messages are easy to ignore. Cross-channel campaigns using SMSLeopard and ChatSasa keep your brand top-of-mind, across the platforms your customers use every day.

👉 Start planning your next campaign at www.smsleopard.com and turn conversations into conversions.