Discount & Promotion Workflows: From Announcement to Redemption.
October 1, 2025
written by Maingi
Introduction
Running a discount or promotional campaign is more than just sending one SMS blast—it’s about building a workflow that keeps your customers engaged from the first announcement to the final redemption.
In Kenya’s highly competitive retail and e-commerce landscape, customers are bombarded with offers daily. To stand out, businesses need a structured promotion workflow that guides customers step by step toward making a purchase.
With SMSLeopard, the leading Bulk SMS service provider in Kenya, you can easily set up multi-step discount campaigns that maximize impact: Announcement → Reminder → Last Call.
Why Workflows Matter in Promotions
Promotions fail when they’re forgotten. A single SMS alert may generate curiosity, but it’s often not enough to convert. Structured workflows solve this by:
Keeping your brand top-of-mind through timely reminders.
Creating urgency with limited-time “last call” messages.
Improving redemption rates by nudging customers along the journey.
Segmenting audiences (first-time buyers, loyal customers, or inactive customers).
The Three-Step SMS Promotion Workflow
1. The Announcement SMS
Purpose: Introduce the promotion and grab attention.
Timing: Send at launch (e.g., start of the week or month).
Tone: Exciting, clear, and urgent.
Example: “Big Savings Alert! Enjoy 20% OFF all electronics this week at TechWorld. Shop now: [link].”
Best Practices:
Keep the offer clear and concise.
Add a direct link for instant browsing.
Use personalization (e.g., include first names).
2. The Reminder SMS
Purpose: Nudge customers who didn’t act on the first message.
Timing: Midway through the campaign.
Tone: Helpful, encouraging, and slightly urgent.
Example: “Hi James, don’t miss your chance! 20% OFF electronics ends in 2 days. Grab your deal before it’s gone: [link].”
Best Practices:
Mention the time left to create urgency.
Consider segmentation—send only to those who haven’t purchased.
Use friendly reminders rather than pushy language.
3. The Last Call SMS
Purpose: Create FOMO (fear of missing out) and drive final conversions.
Timing: Final day or last few hours of the promotion.
Tone: Urgent, exclusive, and action-oriented.
Example: “FINAL HOURS! TechWorld’s 20% OFF sale ends tonight at midnight. Shop now before prices go back up: [link].”
Best Practices:
Use strong urgency phrases: “Final Hours,” “Ends Tonight,” “Last Chance.”
Keep it short and action-packed.
Encourage immediate action with clear CTAs.
Workflow Use Cases in Kenya
Retail & E-commerce – Black Friday sales, festive promotions.
Supermarkets & FMCGs – Weekend offers and bundle discounts.
Education – Early-bird discounts on course enrollments.
Healthcare – Discounted medical check-ups or wellness packages.
SACCOs & Finance – Special loan interest discounts or referral bonuses.
How to Set It Up in SMSLeopard
Login to your dashboard → Go to “Campaigns.”
Upload or segment contacts (new customers, loyal customers, inactive users).
Create a multi-step workflow:
Step 1: Announcement → Day 1.
Step 2: Reminder → Day 3.
Step 3: Last Call → Final day.
Use automation rules so each step sends automatically.
Track analytics in real-time: delivery rates, clicks, and conversions.
Why Choose SMSLeopard for Promotions in Kenya
Workflow automation – Create end-to-end promotional chains easily.
Multi-channel capability – Combine SMS with WhatsApp via ChatSasa for stronger reach.
Analytics dashboard – See which part of the chain converts best.
Scalability – Works for SMEs and large enterprises alike.
Local reliability – Optimized for Safaricom, Airtel, and Telkom networks.
Conclusion
Promotions succeed when they follow a journey—not a single message. By using SMSLeopard’s Discount & Promotion Workflows, businesses in Kenya can turn announcements into conversions through reminders and last calls.
It’s time to move beyond one-off blasts and embrace structured workflows that deliver results.
Ready to run your next promotion with impact? Start building your workflow today with SMSLeopard.