New Feature Spotlight: Smart Campaign Scheduler.
September 30, 2025
written by Maingi
Introduction
At SMSLeopard, we are committed to making business communication in Kenya smarter, simpler, and more impactful. In line with this mission, we’re excited to introduce our latest innovation: the Smart Campaign Scheduler.
This new feature takes traditional scheduling to the next level by giving businesses more control, flexibility, and intelligence when it comes to timing their Bulk SMS and WhatsApp campaigns.
Whether you’re an SME, SACCO, school, NGO, or enterprise, the Smart Campaign Scheduler is designed to help you maximize engagement while saving time.
Feature Overview: What is the Smart Campaign Scheduler?
The Smart Campaign Scheduler is an enhanced scheduling tool inside SMSLeopard that allows you to:
Schedule recurring campaigns (daily, weekly, monthly).
Use AI-driven timing suggestions based on past campaign performance.
Set multi-timezone scheduling for campaigns that reach audiences outside Kenya.
Create sequential flows (e.g., Reminder 1 → Reminder 2 → Thank You).
Auto-pause and resume campaigns based on performance thresholds.
In short, it gives you granular control over when and how your messages go out—ensuring higher impact and improved ROI.
Key Use Cases
1. Healthcare – Appointment Reminders
Automatically send reminders 24 hours before appointments.
Reschedule reminders if appointments are moved.
2. Education – Fee Payment Alerts
Create a monthly recurring alert for school fee reminders.
Send phased alerts: “Early Reminder → Mid-Term Reminder → Final Due Date Notice.”
3. Retail & E-Commerce – Promotions
Schedule a series of promotional SMS leading up to Black Friday or Christmas.
Auto-adjust timing based on open rates and click-throughs.
4. SACCOs & Financial Services – Loan Repayments
Send recurring monthly repayment reminders.
Trigger follow-ups only if a repayment hasn’t been recorded.
5. NGOs & Community Outreach – Event Mobilization
Set up a sequence of reminders before an event.
Automatically send a thank-you note after attendance.
Activation Steps: How to Use the Smart Campaign Scheduler
Login to SMSLeopard
Go to www.smsleopard.com and sign in.
Navigate to Campaigns
Click on “Create Campaign” → Select “Smart Scheduler”.
Choose Your Audience
Select contacts from uploaded groups, Excel/CSV lists, or integrated CRM systems.
Set Campaign Rules
Pick your frequency (one-time, daily, weekly, monthly).
Choose time of day (or use AI-suggested optimal times).
Optional: Add conditions (e.g., stop campaign if response rate is below 5%).
Preview & Confirm
Review your schedule in the timeline preview.
Confirm to activate the campaign.
Monitor & Adjust
Use the dashboard reports to track performance.
Adjust timing and frequency as needed.
Why SMSLeopard is the Best Provider in Kenya
Local expertise: Built with Kenyan businesses in mind.
Cross-network reliability: Works seamlessly across Safaricom, Airtel, and Telkom.
Automation first: From Smart Scheduler to triggered flows, SMSLeopard reduces manual work.
ChatSasa integration: Combine SMS and WhatsApp campaigns for maximum reach.
Data protection compliant: Fully aligned with Kenya’s Data Protection Act.
Conclusion
The Smart Campaign Scheduler is more than just a convenience—it’s a strategic tool for businesses that want to get the right message to the right person at the right time.
By automating timing, enabling recurring campaigns, and adding intelligent insights, SMSLeopard empowers Kenyan businesses to work smarter, not harder.
Try the Smart Campaign Scheduler today and take your bulk messaging to the next level.