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🎯 Segmenting Your Audience for Targeted Campaigns.

June 16, 2025

written by Maingi

Targeted Campaigns.

Successful messaging isn’t just about what you say—it’s also about who you’re saying it to. With SMSLeopard, segmenting your audience is simple and effective, allowing you to send relevant, personalized messages that boost engagement and conversion rates.

📌 Why Segment Your Audience?

Segmentation helps you:

  • Increase response rates by sending relevant content

  • Avoid message fatigue with more personalized outreach

  • Understand your audience’s preferences and behaviors

  • Optimize your marketing spend by targeting the right people

👥 Types of Segments You Can Create

SMSLeopard allows you to create and manage segments based on a variety of criteria:

1. Demographics

  • Age

  • Gender

  • Location (e.g., Nairobi, Mombasa)

2. Behavioral Data

  • Purchase history

  • Website activity

  • Event attendance

3. Engagement Level

  • New contacts

  • Frequent buyers

  • Inactive users

4. Custom Tags & Fields

  • Interests (e.g., tech, fashion)

  • Membership tier (e.g., Gold, Silver)

  • Last contact date

🛠️ How to Segment in SMSLeopard

  1. Log into your dashboard

  2. Upload or manage your contact list

  3. Use columns in your CSV file to include fields like name, location, and interest

  4. Create groups based on filters (e.g., all users in Nairobi who bought Product A)

  5. Save the segments for future campaigns

Tip: Use tags and naming conventions to keep your segments organized.

💬 Using Segments for Campaigns

Once you’ve created your segments, you can:

  • Send personalized bulk SMS or WhatsApp campaigns

  • Trigger automation based on specific segment behavior

  • Run A/B tests across different segments to see what works best

Example: "Hi {FirstName}, since you loved our last tech event in Nairobi, here’s an invite to our next one!"

📊 Analyze Segment Performance

SMSLeopard’s analytics help you:

  • Compare engagement between segments

  • Identify high-performing customer groups

  • Refine your strategy for future messaging

🚀 Reach the Right People with the Right Message

Segmentation is key to building meaningful relationships with your audience. SMSLeopard makes it easy to craft campaigns that speak directly to your customers' needs, interests, and actions.

Start segmenting smarter today: 👉 Go to Dashboard

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