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Step-by-Step Guide to Setting Up Your SMSLeopard Account.

October 11, 2025

written by Maingi

Step-by-Step Guide to Setting Up Your SMSLeopard Account.

Introduction

Getting started with bulk SMS in Kenya doesn’t have to be complicated. At SMSLeopard, we’ve designed a platform that makes it simple for businesses to sign up, set up, and start running impactful SMS campaigns in just a few minutes. Whether you’re a first-time user or switching from another provider, this guide will walk you through everything—from creating your account to launching your first campaign.

Why Choose SMSLeopard?

Before we dive in, here’s why Kenyan businesses trust SMSLeopard:

  • Local expertise: Built with Kenyan telecom regulations in mind.

  • Scalable messaging: From SMEs to enterprise-level volumes.

  • Compliance-ready: Fully aligned with Kenya’s Data Protection Act and DND rules.

  • Omnichannel options: Bulk SMS, WhatsApp (via ChatSasa), and advanced automations.

  • Supportive onboarding: Dedicated local support to guide you.

Step 1: Signup and Account Creation

  1. Visit www.smsleopard.com.

  2. Click Sign Up and enter your business details (name, email, phone number).

  3. Verify your email address or phone number to activate your account.

  4. Log in with your new credentials.

Pro tip: Use your official company email to make Sender ID verification smoother later on.

Step 2: Dashboard Overview

When you log in for the first time, you’ll land on the SMSLeopard Dashboard. Key sections to familiarize yourself with:

  • Campaigns: Create, schedule, and manage SMS campaigns.

  • Contacts: Upload and segment customer lists.

  • Sender IDs: Request and manage branded Sender IDs.

  • Reports: Track delivery rates, engagement, and conversions.

  • Automation: Build triggered flows for recurring use cases (reminders, promotions, abandoned carts).

Step 3: Setting Up Your Sender ID

Your Sender ID is what customers see as the “from” name on SMS messages.

  • Navigate to Sender ID Management.

  • Submit your preferred Sender ID (e.g., your business name).

  • Upload supporting documentation (business registration or proof of ownership).

  • Wait for approval (typically 24–72 hours depending on the operator).

Pro tip: Keep Sender IDs short (6–11 characters) and professional to maximize trust.

Step 4: Uploading Contacts

  • Prepare your contact list in Excel or CSV format.

  • Go to the Contacts section and click Upload.

  • Map fields (Name, Phone Number, Location, etc.).

  • Deduplicate numbers automatically with SMSLeopard’s built-in tools.

  • Segment your list by location, language, or customer behavior.

Pro tip: Always use country code format (+2547XX…) for smooth delivery.

Step 5: Creating Your First Campaign

  1. Navigate to Campaigns > New Campaign.

  2. Select your Sender ID.

  3. Write your SMS message:

    • Keep it under 160 characters.

    • Add a clear CTA (e.g., “Reply YES to join” or “Click here to shop: link”).

  4. Choose your contact list or segment.

  5. Decide whether to send instantly or schedule for later.

  6. Click Send and watch your first campaign go live!

Pro tip: Use personalization tags like [Name] to make messages feel more relevant.

Step 6: Tracking Results

Once your campaign is sent, head to the Reports section to track:

  • Delivery rates (successful vs bounced).

  • Click-through rates (if you used links with UTM tags).

  • Response rates (for two-way campaigns).

This data helps you optimize future campaigns for better performance.

Step 7: Explore Advanced Features

Once you’re comfortable with the basics, explore more advanced SMSLeopard features:

  • Automations: Set up reminders, win-back flows, or survey responses.

  • ChatSasa: Add WhatsApp conversations and chatbots for richer engagement.

  • API integrations: Connect with CRMs, ERPs, and other business systems.

  • A/B Testing: Experiment with different templates, CTAs, or send times.

Conclusion

In just a few steps, you can go from signup to sending your first SMS campaign with SMSLeopard. Our platform is designed for Kenyan businesses that want reliability, compliance, and advanced features—all in one place.

Whether you’re in retail, healthcare, education, fintech, or government services, SMSLeopard gives you the tools to communicate effectively, grow your audience, and build lasting customer relationships.

Are you ready to start your first campaign? Sign up today and experience why SMSLeopard is the best bulk SMS service provider in Kenya.

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