OTP and verification template
Use this when customers are signing in, changing account details, resetting a password, or confirming a sensitive action.
Message
Hi {{name}}, {{code}} is your verification code for {{business_name}}. It expires in 5 minutes.
Button
Open login or security help.
Appointment confirmation template
Use this when a customer books an appointment, class, visit, service, consultation, or scheduled delivery.
Message
Hi {{name}}, your appointment at {{branch}} is confirmed for {{date}} at {{time}}.
Buttons
Confirm appointment, reschedule, or get directions.
Payment reminder template
Use this when an invoice, subscription, loan instalment, renewal, or account balance needs customer action.
Message
Hi {{name}}, your balance of {{amount}} is due on {{date}}. Complete payment to keep your account active.
Buttons
Pay now, view statement, or talk to support.
Customer feedback template
Use this after delivery, support, appointment, payment, or purchase moments when the experience is still fresh.
Message
Hi {{name}}, thanks for your recent {{interaction_type}}. How was your experience with {{business_name}}?
Buttons
Rate experience or give feedback.
What makes templates perform better
Templates should be short, specific, and useful. The more accurate your customer data is, the more useful your variables become.
Use the customer's name only when the rest of the message is also relevant.
Include account, payment, order, branch, date, or product context where it helps.
Use buttons for the next action instead of asking customers to figure out what to do.
Connect templates to customer profiles so teams can segment and personalize responsibly.
FAQs
Common questions businesses ask before choosing.
Short answers for buyers comparing WhatsApp, SMS, APIs, and customer engagement options.
Can WhatsApp templates include buttons?
Yes. Templates can include call-to-action buttons such as payment links, booking links, tracking links, support links, or feedback links, depending on the approved structure.
Can templates be personalized?
Yes. Templates can use variables such as name, amount, due date, order number, appointment time, branch, and other profile fields.
Can developers trigger templates from an API?
Yes. SMSLeopard supports WhatsApp API use cases where systems send approved template messages with variables and dynamic links.
Next step
Want better WhatsApp templates?
SMSLeopard helps you turn customer moments into useful approved templates with variables, buttons, and automation options.