Pricing
Choose your market, then choose your channel.
SMSLeopard pricing should feel focused. We default you into a relevant market, then let you look only at the pricing for WhatsApp, SMS, or surveys that you actually need.
How It Works
1. We choose a sensible market
The page defaults to a relevant market so buyers do not have to sift through pricing for countries they do not care about.
2. You switch markets if needed
Use the market selector to move between Kenya, specific countries, or regional pricing groups.
3. You only view one channel at a time
WhatsApp, SMS, and surveys are now split into tabs so the page stays focused instead of turning into a long rate card.
Your Market
Pricing for Kenya
We have defaulted to Kenya so you can see the local pricing that matters most there. You can still switch market or channel at any time.
Choose a channel
SMS Pricing
Kenya SMS rates by advance top-up amount
Because Kenya is your selected market, we are showing the Kenya SMS top-up grid directly here. The rates below assume a single SMS segment of up to 160 characters.
| Top Up Amount (KES) | Safaricom | Airtel | Telkom | Equitel |
|---|---|---|---|---|
| 0 - 10K | 0.9 | 0.8 | 1 | 1 |
| 10,001 - 50K | 0.8 | 0.8 | 1 | 1 |
| 50,001 - 100K | 0.7 | 0.8 | 0.9 | 1 |
| 100,001 - 300K | 0.6 | 0.8 | 0.8 | 1 |
| 300,001 - 500K | 0.5 | 0.8 | 0.7 | 1 |
| 500,001 - 999,999 | 0.4 | 0.8 | 0.6 | 1 |
| 1M+ | 0.3 | 0.8 | 0.6 | 1 |
SMS pricing is based on the amount you fund into the account in advance.
There is no expiry on SMS units purchased on SMSLeopard.
All published prices are inclusive of VAT where applicable.
Sender ID Pricing
SMS Sender ID setup pricing for Kenya
Sender IDs are a one-time setup cost. Most businesses choose All Networks so one approved Sender ID can be used more broadly across Kenya.
All Networks
One-time setup fee. Recommended if you want one Sender ID across Safaricom, Airtel, and Telkom.
KES 20,000
Safaricom
One-time setup fee for Safaricom delivery.
KES 7,500
Airtel
One-time setup fee for Airtel delivery.
KES 8,700
Telkom
One-time setup fee for Telkom delivery.
KES 4,700
All Networks includes Safaricom, Airtel, and Telkom, and is the recommended option for businesses that want broader local coverage.
If you need a Sender ID outside Kenya, registration requirements and pricing usually change by country and telco, so we quote those directly.
What Your Balance Can Send
A faster way to think about your SMS top-up.
Most teams plan around the budget they want to load, then ask what that balance can roughly send.
Top up KES 10,000
At the starter Safaricom rate.
KES 0.9 per SMS
Roughly 11,111 Safaricom SMS
Top up KES 60,000
At the 50,001 - 100K Safaricom tier.
KES 0.7 per SMS
Roughly 85,714 Safaricom SMS
Top up KES 120,000
At the 100,001 - 300K Safaricom tier.
KES 0.6 per SMS
Roughly 200,000 Safaricom SMS
Send 10,000 Safaricom SMS
A simple send-volume example for a Kenya SMS campaign.
10,000 x KES 0.9 on Safaricom
Ksh 9,000
Send 50,000 Safaricom SMS
A larger send-volume example at the next Safaricom tier.
50,000 x KES 0.7 on Safaricom
Ksh 35,000
Send 100,000 Airtel SMS
Airtel remains a useful benchmark for non-Safaricom audiences.
100,000 x KES 0.8 on Airtel
Ksh 80,000
Custom Pricing
Need direct pricing or a messaging contract?
Enterprises with larger messaging needs, direct quotations, or messaging contract requirements can book a pricing call, email info@smsleopard.com, or start a chat from the widget on the site.