How to Use Bulk SMS Keywords in Kenya (2025).

What Are SMS Keywords & Why They Matter

SMS keywords are short, memorable words users text to a shortcode (e.g., TEXT “JOIN” to 20013). Perfect for:

• Lead capture and opt-ins

• Surveys and feedback (“RATE 1-5”)

• Promotions (“OFFER” to receive discount codes)

Keywords enable two-way engagement and power responsive marketing. SMSLeopard supports shortcode and keyword use within its gateway, making setup easy and compliant.

Step 1: Register a Shortcode & Keyword

• Apply via CA-licensed SMS provider (SMSLeopard manages this for you).

• Choose a memorable shortcode (5–6 digits).

• Define keyword(s) like “JOIN” or “SALE.”

• Submit required documents:

  • Business registration & KRA PIN

  • Manager ID, signed authority letter

  • Sample SMS templates

SMSLeopard assists with submission, approval (typically 2–4 weeks), and combines shortcode + keyword functionality.

Step 2: Draft Clear, Text-Friendly Templates

• Format: “Thanks for joining! Reply START to confirm.”

• Use concise language under 160 characters (GSM encoding). Longer messages split into 153 char segments.

• Include opt-out (“STOP”) and sender ID.

SMSLeopard supports dynamic keywords and offers template pre-approval support.

Step 3: Set Up Keyword Auto-Replies

• Map keywords to pre-defined SMS responses (e.g., “JOIN” → “Enter email to subscribe”).

• Use two-way conversational flows; add follow-ups such as surveys or resource links.

• Access these flows via SMSLeopard’s dashboard—no developer required, or automate further via API.

Step 4: Promote Your Keyword

• Advertise your keyword with clear CTAs: “Text JOIN to 20013 for updates.”

• Use both digital and print channels.

• SMSLeopard tracks inbound keyword volume and reports usage.

Step 5: Manage & Segment Leads

• Contacts who text your keyword automatically populate SMSLeopard’s contact lists.

• Use tags (e.g., “Promotions”, “Events”) to segment and tailor follow-up messages.

• Send targeted campaigns or offers using these segments.

Step 6: Comply with Kenyan Regulations

• Only send to opted-in users. Use reply-centric keyword opt-ins.

• Include opt-out keywords (“STOP”).

• Send keyword-related promotions only within 7AM–7PM.

• Respect Do Not Disturb (DND) numbers—SMSLeopard auto-filters these.

Step 7: Analyze & Optimize

• View keyword use stats: how many users texted each keyword, replied, dropped off, etc.

• Assess follow-up and CTAs via real-time analytics.

• Run A/B tests: compare performance of different keywords (“JOIN” vs. “START”).

Step 8: Scale with API Integration

• Extend keyword campaigns via REST APIs—send SMS-triggered workflows into CRMs, booking systems, or chatbots.

• SMSLeopard’s API supports inbound keyword trigger events for full integration.

Why SMSLeopard Is the Best Choice

Final Thoughts

Using SMS keywords in bulk campaigns boosts engagement and user experience. With SMSLeopard, you get a seamless, compliant, scalable platform—from submitting your keyword and setting workflows to analyzing results and automating actions. All with local support and regulations handled.

📅 Ready to launch keyword campaigns? Visit www.smsleopard.com to start, or schedule a demo of interactive, keyword-powered messaging.

Built from SMSLeopard guidance and bulk SMS best practices in Kenya (2025).