How to Use Bulk WhatsApp Messaging & Set Up WhatsApp Commerce for Your Business.
May 21, 2025
written by Maingi
Why WhatsApp?
With over 2 billion active users, WhatsApp has become the go-to platform for business communication. At Focus Mobile Ltd, we’ve integrated powerful WhatsApp capabilities into SMSLeopard to help you engage, support, and convert your customers like never before.
✅ PART 1: Bulk WhatsApp Messaging — A Step-by-Step Guide
Step 1: Get Verified on WhatsApp Business
We assist you in setting up a dedicated WhatsApp Business number and verifying it for compliance with Meta's standards.
Step 2: Connect to ChatSasa
ChatSasa is our smart messaging platform that:
Manages your team inbox
Automates responses with AI
Supports rich media broadcasts
Step 3: Prepare Your Contact List
Upload contacts via Excel with fields like:
Name
Location
Preferences
Segment them into groups for personalized targeting.
Step 4: Create Campaigns
Use approved templates with:
Interactive buttons (e.g., “Buy Now”, “Learn More”)
Multimedia (images, videos, PDFs)
Pre-filled replies
Step 5: Launch & Monitor
Schedule your messages
Track delivery, open rates, and interactions in real time
💡 Bonus: Automate follow-ups with workflows based on user responses.
✅ PART 2: WhatsApp Commerce — Turning Conversations into Conversions
What is WhatsApp Commerce?
A feature that allows you to sell products/services directly through chat via:
Digital Catalogs
: Showcase products with images, descriptions, and pricing
Cart Functionality
: Let customers browse, select, and order
Personalized Offers
: Send custom deals based on user behavior
Setting It Up
Catalog Integration
: Upload your products via ChatSasa.
Customer Access
: Buyers view and browse catalogs right within WhatsApp.
Engagement Triggers
: Send reminders, restock alerts, or abandoned cart nudges.
Payment Coordination
: Provide payment links or collect mobile money offline.
💰 Pricing Overview
Message Type | Cost (KES) per 24-hr Session |
Marketing Broadcasts | 3.71 |
Service/Utility Notifications | 1.32 |
User-Initiated Chats | FREE (if replied within 24h) |
AI/Human Agent Responses | 1.00/message |
🎯 Who Is This For?
SMEs scaling customer outreach
Corporates managing bulk notifications
NGOs offering updates and helplines
Online shops wanting an in-chat storefront
💬 Ready to Get Started?
👉 Visit www.smsleopard.com 📧 Email: info@smsleopard.com 📞 Call: +254 718 876 044
Whether you’re just starting or looking to scale, our team is ready to onboard you, train your staff, and help you unlock the full power of WhatsApp for business.